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What is a corporate identity & how does one come into being?
Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.
In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.
Contact Us TODAY! so we can help guide you through this process and begin the creation to establish your corporate brand identity.
Your logo should not only let prospects know what you do, it should captivate them. Your tag line should further define your market niche and communicate your company’s core benefits to your target market.
A logo is not static—it must change as your company or market changes. Consider Burger King and Apple. Each has updated its logo numerous times; as a result, these companies’ logos consistently reflect a current look and feel. AKD Design Group can help you build a brand from the ground up or re-brand an outdated, “exhausted” corporate image. Logo packages start at $500 and range to over $5,000, based on numerous factors and options. For a good idea of price ranges for professional logo and naming costs. (Our prices are significantly less than most advertising agencies, but this is a custom process, not a mass-produced online logo shop)
A Unique and Highly EFFECTIVE Inovation Process
To create an effective illustrated logo for your company, AKD Design Group begins with a innovation process, during which we learn about your business and discuss ideas for your brand identity. Rather than just taking a shot in the dark, we do not pull things out of thin air, there is a process to everything we do, and we do it well! We choose—in close collaboration with you—an agreed-upon “Visual Direction”. (For example: Through the inovation process, we may determine that a company wants a slick! or cutting-edge logo with a progressive font style, vibrant colors and a free flowing symbol showing some type of motion or action). We will then identify several existing logos that the client likes. From this body of information, we will have a solid foundation upon which to design the logo that best represents our client’s (YOUR) business or entity.
TEXT-ONLY! Logo Package
A LOT can be done with a text-only logo. Some of the world’s best-known brands—such as FedEx, GE and many others—use text-only logos. Using today’s advanced graphic tools to achieve just the right combination of unique fonts, special effects and perfect sizing, we can create crisp and clean text logos that are stunning and memorable.
Illustrated Logo Package
An illustrated logo incorporates a hand-designed custom illustrated "logomark" (an illustrated graphic symbol/icon designed to work with your corporate name). The result is a compelling visual image for your business. Through a process of discussion, research and discovery, we design up to four logo styles, each of which may be modified numerous times until the perfect logo emerges. For customers who come to us with a clear logo concept in mind, the creative phase may be significantly shorter and a discount may apply.
Business Collateral and More: You’ve Got the Spark, Now Add the element to make it Sizzle and create the BUZZ!
Now that you have a unique and dynamic logo, we can incorporate it into your business stationery design, add animation or provide any of the following add-on options:
- Corporate Stationery Design – Starting at $1150 for letterhead, envelope and two-sided business card; additional pieces at $300–$500 each. The look and feel of your stationery and collateral is an important part of making a positive brand impression on clients and prospects alike. Showing that you care about your image shows how you care about your clients.
- Tagline Creation – Starting at $499. A memorable tagline secures your place in the market and in your niche, but “cute” is usually not a good idea unless you are Nike or another nationally known brand. Instead, an effective tagline should further define what you can do for your prospects.
- Icon Development – Quoted separately. Product suites, Web graphics and GUI, etc.
- Addition of an animated Flash logo for the Web – Starting at $1150. Add the WOW factor! A well-designed logo or brand animation can be what sets you apart.
- Logo Variations – Prices vary, pending on complexity. Often your logo will need several different versions—one to go on colors, a 3-D version, a flat version and an embroidery version.
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